Keywords are Indeed the Key to Building Good TrafficWhat are "Keywords"? Why are they important? To answer let me begin with the following fact: The secret of success in any free market business is not in trying to give people what you want them to have, but in providing people with what it is they want. The fundamental goal of any business therefore must be to find out what it is that people want. In a nutshell, a "keyword" is the answer to what people want.
However, the website that is intentionally designed to make money, to become a successful internet business, is all about providing people with what they want, with a product they are searching for. Not to belabor the point, but the website that is all about something in which few people are interested will generate few visitors and few purchasers of its product. What does that tell you if your intention is to develop a website to make money? It's pretty obvious, right? You must first find out what it is that people want. That is where Keywords come in. The internet provides an outstanding mechanism for finding out what it is that people want. It works like this: When a person uses the website, they go to the search bar and type in the words that describe whatever it is that they are looking for. It may be information, or a service, or a product. There are a number of internet services that have made it their business to survey which words people are using in searching for what they want. Generally speaking, these services tally up the relative frequency, i.e. the number of times, that people use a given word to search for a given item. In this way they can identify the most common word(s) that people use to search for information, services or products. Now, if you had this information you could determine not only which words people are using to search for items but which items are most in demand.Can you see where this is going? Of course you can!  The key to identifying which items in a general subject area are most in demand is to know which words are being used the most for searches in that area. Those words are the key to revealing what information, services or products people are looking for? They are the "keywords". They answer the fundamental website business question "What do people want?"
Once you know what people want, you are in a position to develop a website to help supply that demand. I said earlier that all basic elements of website development need to be interwoven simultaneously. Here is a good example, because determining through the use of those most important and frequently used words where the traffic is going, needs to be done before deciding on a website domain name. A good one must contain one or more of the high demand keywords. The more you think about it the more you can appreciate how important such words are. This is what has led to the value of programs such as "Wordtracker", "Google AdWords", and the keywords section of "Sitesell". I've described the critically important role that keywords play in building traffic. Now to take a look at more general ways to build traffic just click here on: Traffic Building
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There is nothing wrong with developing a personal non-business website dealing with your favorite topic. You may take great pleasure in developing an online discourse with people who share your enthusiasm for the topic. You need not concern yourself with what it is that people want, since it is generally speaking not your goal to fulfill their wants. You may even, coincidentally, wind up generating some income for your efforts, and occasionally such a website may boom into a substantial commercial enterprise. Such moments however are both rare and unintentional. 
